From the humble “LOL” and “OMG” to a whole new emoji-centric vocabulary, texting has changed the face of communication over the past couple of decades. For as interesting as that might be from an artistic, linguistic, and someday historical perspective, what does it mean for the world of business?
Well, for one thing, it means that if your business hasn’t gotten aboard the text train, it should do so now. Where for decades business calls to employees was the way to go, today an ever-increasing number of companies are opting to communicate with their employees and customers via email and text. The former has been with us for a while now and is its own kettle of fish, so let’s look at why your business should start utilizing texting today.
Let’s face it, phone calls can be annoying. Your ringtone can go off in the middle of a meeting, or when you’re getting ready for bed, and no one likes that. What’s more, calls require an immediate response. Texts are not only quieter, but allow the recipient to reply at their leisure.
High Response Rates
That added convenience also makes it more likely for employees and customers to respond. They don’t have to drop everything to have a quick conversation. In fact, they can reply to you while carrying on with a conversation they’re already having.
All of this makes texting a huge timesaver. You don’t need to “call someone back” and find a “convenient time to talk.” Simply shoot off the text and wait for the reply, which will often come sooner rather than later.
All of this is contingent upon you and your associates following good texting etiquette. After you have sent the text, don’t pressure the recipient for a response. Unless it’s an emergency, a few hours or, for lower priority matters, a day is about the right amount of time to let elapse before you send another text.
By capitalizing on its advantages, businesses can use texting to improve communication with their employees and customers alike.